Health

3 #scicomm tips to fight misinformation from Mathilde Touvier



How do you make science matter in a world flooded with misinformation?๐Ÿค”
Mathilde Touvier has spent years studying food additives, ultra-processed foods, and public health. But one of her biggest lessons? Science isnโ€™t enough if it doesnโ€™t reach the public.

๐Ÿ” Fake nutrition news spreads fast.
๐ŸŽฏ Public engagement needs creativity, like Lego workshops & social media videos.
โš–๏ธ Policy change requires clear, non-judgmental communication.

Her work shaping the Nutri-Score and fighting misinformation shows that empowering people with knowledge is just as important as the research itself.

Mathilde Touvier from the French National Institute for Health and Medical Research (Inserm) was awarded the 2024 ERC Public Engagement with Research Award (PERA) โ€˜for promoting innovative and far-reaching public engagement on food additives, improving global public health awareness and nutrition policies.โ€™

Learn more about her experience and lessons learnt in the latest issue of the ERC Magazine ๐Ÿ‘‰

Find out about the ERC PERA winners ๐Ÿ‘‰ 2024

More about the ERC Public Engagement with Research Award ๐Ÿ‘‰

#ERCEngage

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